Project 1221 was founded and is led by entrepreneur, automotive engineer and "free spirit" Andreas K. Andrianos.
Andreas was born in Parma, Italy to a Greek family of land-owners, traders and financiers, notably involved in horse breeding and racing, among other things.
After the death of Andreas' grandfather and by the time he grew-up his family abandoned all horse-related activities (although his veterinarian father maintained a tie) and Andreas developed instead a passion for classic cars and motor racing, going on to study automotive engineering in Modena, Italy and eventually to found Project 1221 thus preserving in a way the bond with "horsepower".
Project 1221 is focusing to the highest level of the LUXURY MARKET, which is almost "anti-cyclical", virtually immune from economic crises or the alternating cycles of the world economy and has been constantly growing due to the enlargement of international markets and the creation of new wealth worldwide.
Conversely, the emergence and consolidation of Project 1221 over the last few years, has led to the reconsideration of the land-related family activities of old and to their redevelopment, resulting in a selection of top-quality natural products that are being commercialized under the banner of Domain 1221.
Thus, Domain 1221 is integrated in the wider, long-term strategy of Andreas K. Andrianos for Project 1221, centred on his own personal idea of "excellence" and "living in luxury"; essentially a contemporary expression of the values of the CLASSIC HELLENIC WORLD.